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Social Media Specialist

Social Media Specialist
Job Location: SAS Nagar (Mohali)
Job ID:  3721
Posted On: 27/05/2026
Deadline: 26/06/2026
Industry: FinTech / Payments
Department & Role Category: Digital Marketing
Experience Required:  1-2 Years
Qualification Required:  Professional Degree
Salary:  ₹ 3,00,000 to ₹ 3,50,000
Nos of Openings:  1
Gender Preference: Male, Female
Job Type: Full Time
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Key Skills

Digital Marketing

Job Description

📌 Social Media Executive

🔹 Role Overview

A Social Media Executive develops, implements, and manages a company’s social media strategy to increase brand awareness, improve marketing efforts, and drive engagement across platforms like Instagram, Facebook, LinkedIn, and X (Twitter).

🔹 Key Responsibilities

* Create, schedule, and publish engaging content (text, images, videos)
* Manage day-to-day social media accounts and campaigns
* Monitor trends, hashtags, and audience preferences
* Respond to comments, messages, and customer inquiries
* Track and analyze performance metrics (reach, engagement, conversions)
* Run paid social media campaigns and promotions
* Collaborate with marketing, design, and content teams
* Maintain brand voice and consistency across all platforms
* Conduct competitor analysis and market research

⸻

🔹 Required Skills & Qualifications

* Bachelor’s degree in Marketing, Communications, or related field or any graduate with ample experience
* Strong understanding of social media platforms and tools
* Excellent written and verbal communication skills
* Creativity and ability to generate engaging content ideas
* Basic knowledge of analytics tools (e.g., Meta Insights, Google Analytics)
* Familiarity with scheduling tools like Hootsuite or Buffer
* Ability to multitask and meet deadlines

⸻

🔹 Preferred Skills (Optional but Valuable)

* Experience with paid advertising (Meta Ads, LinkedIn Ads)
* Graphic design or video editing skills (e.g., Canva, Adobe tools)
* Knowledge of SEO and digital marketing strategies
* Influencer marketing experience

⸻

🔹 Key Performance Indicators (KPIs)

* Follower growth rate
* Engagement rate (likes, shares, comments)
* Website traffic from social media
* Lead generation and conversions
* Campaign ROI

⸻

 

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